Developing Deodorant for Dudes
Here's a peek at a custom deodorant in progress. This was for a lovely gent with sensitive pits. (yes, guys get those too).
Although this client didn't present as many specific requirements as one might expect for a custom product, he did give a very clear guideline as to what he was looking for.
His initial brief:
"I tried one of those natural deodorants you can get online, but after a couple of days it was like my pits were on fire. I want it to be safe to use. Just make it work so I don't stink or get a rash – and just use safe stuff."
The 'All-Natural' CauseI asked if he would tell me the name of the product he had tried.
He did, and supplied a link.
Closer inspection revealed an ingredients list with baking soda among the first listed.
Yet another victim of baking soda burn.
Now, at this particular point in time, I could go on (yet another) rant about uninformed people/companies who make and sell unsafe products under the 'natural' banner.
But I'm not going to do that today.
Today, I'll just add links to some previous posts I have written on this subject at the bottom.
Back to the DudeWhen developing a custom cosmetic of any kind, I always ask a lot of questions. It's not to be nosy, but so I can glean what kind of texture, feel, performance, and scent the client prefers. Their answers help me create a product they will feel comfortable and 'right at home' with.
While most ladies are happy to share personal preferences and other such 'touchy feely information', it is the rarest of occasions I get the same enthusiastic feedback from gents.
Coaxing is often in order.
Luckily, I've had lots of practice.
It took years to get my husband to realize his every impression of my products – both good and bad, big and small – was actually useful information to me. He's great at it now, but he's had lots of practice too.
Meantime, I learned how to ask the right questions.
It didn't take too long to learn that this gent was a fan of
- citrussy / grassy / woody scents
- not too much scent
- Non-sticky feel
- Stick - not roll-on
And he and his pits are happy with his custom deodorant.
I know, because he's already reordered.
Do TellDo you develop products for men? Do you have trouble getting their feedback?
Links About Deodorants and Baking Soda Burn on this BlogWhy Your baking soda deodorant is causing a skin reaction
About baking soda and deodorant
An 'almost poll' on baking soda deodorant rash
Aluminum and antiperspirants
How to treat baking soda burn
Potassium Alum - aluminum or not