The Ultimate Mascara - A New Quest Begins

Urtegaardens DIY mascara has been my staple for years. It is so easy to make and such a joy to use that I recommend it to anyone who shows even the slightest interest in doing their own make-up. Because it has been so effective, I never really thought about developing my own mascara.

Until now.

Something unexpected happened recently, and ever since, all kinds of thoughts have been swirling around in my head. They don't seem to want to go away.

Some of them started at the onset of this case study.
Others came about when I recently discovered a new function of my comfort zone eye gel.

Piece of Jigsaw Cake, Right?

When I get swirly thoughts such as these, it's like having a nearly finished jigsaw puzzle laying about on the table. It is quite literally impossible to ignore.

Most of the picture is already put together.

You can see all the remaining pieces.

You're pretty sure there are none missing.

It couldn't possibly take too terribly long to fit them together and finish the darn thing.

And before you know it, you're in it up to your elbows.

But then again, when it comes to cosmetics, I've always loved a challenge.

This Quest Begins with a Simple Question

What if it were possible to create a mascara that doesn't just layer itself on top of eyelashes, but actually helps them grow stronger, faster, and thicker?

(To envision this properly, you're going to have to disregard EVERY mascara advertisement you have ever seen in your entire life)

I'm talking about (trying to) formulate a mascara that really 'feeds' lashes – real lashes – YOUR lashes.

Research is ongoing, and the formula for batch one is nearly finished. The development of this product will be documented on this blog.

Stay tuned!

Do Tell

Can you walk past a nearly finished jigsaw puzzle and not be tempted to finish it? Be honest.