Here's a peek at product I developed last year for a lovely gent. He presented me with a particularly uncomfortable problem: full body after-shower itchiness.
Not only did the itchiness 'start like clockwork' after his evening shower, it was impossible for him to find relief.
"I don't take hot or long showers. I've tried using baby soap, less soap, and even NO soap - nothing makes a difference. I itch so badly I can't fall asleep. I'm going crazy from all the twisting, turning, and scratching."
Initial ThoughtsThe first thought that came to mind as he described his situation was pH. A product that could rebalance his natural pH after exposure to soap and water might be a good place to start.
Knowing this fellow was not going to be interested in any kind of body lotion or anything else that 'feels greasy, sticky, or fatty', I decided on a skin mist.
The mist for this mister was promptly named Mister's Mister (sometimes a product name just pops right up and says 'hello, this is going to be my name' without any involvement on my part).
Batch One - Yeah, We're DoneBatch one of Mister's Mister was a combination of sensitive-skin-friendly ingredients designed to rebalance the pH and soothe away discomfort. Star ingredients included aloe vera, panthenol, and chamomile.
A tester portion was delivered with instructions to mist over body immediately after showering and allow skin to air dry.
His feedback after the portion was finished
"this has pretty much made the problem go away. I'll get maybe a real mild bit of itchiness, but it quickly fades. I can actually fall asleep now. How fast can you make a big portion of this stuff?"