When The Container is Part of a Cosmetics Formula
Here's an example of how packaging can be an integral part of a formula.
On the left: a light face cream in a sample jar. On the right: the same product in an airless container.
The scent is still the same, but I'm sure you can see the difference in the color and texture.
The cream in the little jar has become stiff while the cream in the airless container it is still as light and lovely as the day it was made.
This cream was designed to be packaged in an airless container, and behaves beautifully if packaged as designed, but I have also been putting it through a few hoops and loops to see how it fares in other types of packaging - the most challenging type being a sample jar.
This is a self-appointed challenge and test of a combination of things that I can't reveal details on just yet, but the headlines have to do with hurdle technology.
If you're a titch curious about what the heck hurdle technology is, check out this previous post along with the links on it.