The Story Behind the LisaLise Name
It came to my attention recently that I have never written down the story of why I chose to name my company LisaLise.
And I wouldn't blame you if seeing an almost identical name spelled 2 different ways back to back brought forth thoughts of a split personality. There are times I have felt awfully split about my name.
But let's start at the beginning.
Foreign BornA zillion years ago (last century) my recently married Scandinavian parents packed up and moved from Denmark to the USA. It wasn't long before their first American born child arrived (that would be me).
My dad, proud Norwegian that he was, wanted me to have a proper Norwegian name and suggested Gun-Britt.
My Danish mom, fearful of schoolyard teasing (a girl named 'Gun'?!), insisted on a softer, more easily pronounceable (Danish) name: Lise.
Little did she know that Americans would not pronounce the name Lise as every Dane pronounces it.
Little did she know this relatively common name – ending in 'e' instead of 'a' – would throw everyone for a loop and a half and cause all sorts of creative and highly imaginative pronunciations.
Throughout my life I have heard
or just 'huh?'
For years, I tried to explain and teach the Danish pronunciation (it's Lee-seh), but it got awfully tedious. To add a bit of insult to the injury, we moved around a lot in my youth, and more often than not, I was the 'new kid in school' having a brand new crowd of people to explain my name to.
I eventually gave up and just answered to any pronunciation and spelling.
My name became Lisa.
Nonetheless, my Danish roots were there - visible - every time my correctly spelled name was on paper.
Return to DKIn my late teens, I moved to Denmark. Once again, I became the 'new kid on the block'. But this time, there was something to be thrilled about. At long last, everyone would know how to pronounce my name!
I had just arrived from America.
And as luck would have it, the language of my childhood years had long since disappeared into the depths of my memory. It had to be re-learned.
And while I was re-learning, I spoke American English.
Naturally, everyone assumed my name was the American Lisa. And because they wanted to make me feel welcome, they all went to great trouble to pronounce my name as 'American' sounding as possible: Lee-saahhh.
It wasn't long before I decided to embrace both versions of the name and any old pronunciation of either version – it just made life so much easier for everyone.
Naming the CompanyWhen my cosmetics-making started years ago, I created products solely for myself. As time passed, family and friends showed interest and started placing orders. The company evolved quite slowly over a rather lengthy period of time.
At one point though, it became necessary to find an official name.
But I didn't choose the name LisaLise.
In truth, it chose me.
'Lisa' got to go first, because 'A' comes before 'E'.
How to Pronounce LisaLiseClick the orange arrow for an audio of how LisaLise is pronounced
Thanks for reading (and listening).