Roots Formulating - a Quest for Ultimate Minimalism
When I started making cosmetics, there weren't nearly as many plant-based ingredients to choose from as there are today.
The list of vegetable oils was laughably short, the choice of emulsifiers was – let me think a moment – one (?), and hydrosols were so rare, it felt like Christmas to find a supplier who happened to carry any at all.
Happily, the direction has shifted dramatically toward greener solutions in recent years.
Plant-Based FabulousnessWith the growing popularity of plant-based products, new ingredients have made their way to the market – all begging me to get acquainted with them: vegetable oils, plant-based actives, unimaginably fabulous hydrosols, a range of emulsifiers, preservatives, powders, and more.
It's felt a little like being a kid in a toy shop with endless shelves, offerings, aisles and choices. I'm almost afraid to admit what kind of high it has been (and still is) to receive a new catalog or discover a new supplier.
Instead of loading as many actives as can possibly be crammed into a formula, it has become far more interesting to find and combine the most essential few without loosing any 'oomph-factor'.
During this process, something has become very clear.
When you find just the right combination, less really is more.
Roots FormulatingI'm sure there's a bit of zen in there somewhere, because this path towards minimalism continues to beckon.
There's an entire history of plant-based cosmetics-making that started centuries ago – developed through study, trial & error, and hundreds of thousands of batches.
A few ingredients – combined for optimal synergy – this is my formulating interest, and I've decided to give it a name: 'roots formulating'.
Which brings me to this year.
I hope you will join me in a little roots formulating. I also hope you will be just as excited as I am about some of the discoveries I plan on sharing with you.
Welcome to 2017!