The Ultimate Mascara - Batch 4-ish
It's looking a lot like we may have a winner on our hands (insert slightly hesitant woot). I even pulled out one of the fancy schmancy mascara containers I've been saving for 'the good stuff'.
From Botched to BestIn reality, this is the third tweaked version of batch 4 - therefore - batch 4-ish. If you've been following this case study, you may remember 'the batch 2 catastrophe'. While waiting (the 11 weeks) to see if batch 3 reacted the same, I started reformulating batch 4 from a (practically) clean slate. So, there are a few versions I haven't blogged about (there is only so much one can write about developing mascara without boring people silly).
A/B Testing Batch 4-ishRight now I am A/B testing the 2 mascara containers and wands with batch 4-ish. Surprisingly, Urtegaardens (terribly unsexy and plain) wand is doing a decent job of both delivering product and creating layers.
The A eye used Urtegaardens wand and B is with the fancy schmancy wand. (I'm not seeing all that much difference here, are you?)
Here's a close-up of the wands: the fancy schmancy (B) wand is on the left. It's a stiff, rubbery-ish contoured brush that is quite easy to use but applies a thinner layer than brush A. The A wand has a classic-type brush with very soft bristles. It's a little messier to use, but with practice, actually works ok.
What's Inside The ContainerI used predominately activated charcoal with a few oxide pigments for the color. It works really well, is quite intense, and doesn't smudge at all.
Overall, the ingredients list is a bit longer than I expected it to be, but then, there are a lot of things that have to click in order for a mascara to work - especially if one also wants it to nourish and encourage lash growth. Most of the extras are active ingredients, and since I packed in as many as I could, I figure it's ok to have a longer-than-average ingredients list. I promise to go in detail about the active ingredients in the follow-up post.
First, we test for a few weeks!
Previous Posts on the Development of This MascaraThe Batch 2 Disaster: One Step Forward...
Batch 3: The Ultimate Mascara Take 3
Batch 2: The Ultimate Mascara Quest, batch 2
Batch 1: The Ultimate Mascara Quest, Batch 1 - Epic Fail
The Ultimate Mascara Quest Begins