The Business of Curls

In this July 23, 2012 article in New York Magazine, Kevin Roose wrote about stupid investments. A particular comment in his article caused a wave of responses throughout the curly community.

Mr Roose wrote:
Some of tech's clunkers never get off the ground, but others manage to get big, high-profile investments despite having no redeeming qualities whatsoever. (For example, what kind of genius decided to throw $1.2 million at NaturallyCurly, the "leading social network and community for people with wavy, curly and kinky hair?") 

No redeeming qualities?

According to Crista Baily, CEO of TextureMedia (parent company of
- 60% of the US population has textured hair
- they use over 500 hundred million dollars on hair products a year
- gets over 2 million unique visits per month

I'd say has a wealth of possibilities.

But hey, that's just me.


Frannie said…
I have super curly hair and spend tons of money on products. That guy is an idiot!
LisaLise said…
Hi Frannie - Agree!!