Thursday, August 9, 2012

The Business of Curls

In this July 23, 2012 article in New York Magazine, Kevin Roose wrote about stupid investments. A particular comment in his article caused a wave of responses throughout the curly community.

Mr Roose wrote:
Some of tech's clunkers never get off the ground, but others manage to get big, high-profile investments despite having no redeeming qualities whatsoever. (For example, what kind of genius decided to throw $1.2 million at NaturallyCurly, the "leading social network and community for people with wavy, curly and kinky hair?") 

No redeeming qualities?

According to Crista Baily, CEO of TextureMedia (parent company of NaturallyCurly.com):
- 60% of the US population has textured hair
- they use over 500 hundred million dollars on hair products a year
- NaturallyCurly.com gets over 2 million unique visits per month

I'd say NaturallyCurly.com has a wealth of possibilities.

But hey, that's just me.

2 comments:

Frannie said...

I have super curly hair and spend tons of money on products. That guy is an idiot!

Lise M Andersen said...

Hi Frannie - Agree!!