Wednesday, June 29, 2011

Here's a Tip - No Tip-ins!

Occasionally, I am asked why my products are 'so darn pricey'. Part of the reason is the amounts I add of 'the darn pricey stuff' – the actives, extracts, and essential oils. I don't cut corners on quality and I'm very generous with the active ingredients. In most cases, the dosage will be taken to the max (though never exceeding recommended levels). In other words: I don't use tip-ins.

What's a Tip-in?
Many commercial manufacturers will use a dilution process when adding active ingredients to their products – especially the pricey, trendy ingredients (read: the ingredients that may actually work). This allows the manufacturer to 'truthfully' (perhaps a better word is legally) label and market their product as containing that particular ingredient. In fact, the actual amount of the trendy ingredient that is being splashed all over the advertising and label of the product will more often than not weigh in at less than 0.05% of the product (yes, you read correctly. That was Point Zero Five percent). That's not enough to do anything that will make any difference in your skin or hair, but it definitely keeps the legal eagles happy. This practice is (unfortunately) so common that the industry even has their own term for it: 'using tip-ins'. 

Does Everybody Do That?
I cannot recall reading an ingredients list where the listed actives were placed 'where they should have been' in accordance with the way the product was advertised (read: in my experience, yes – everybody does that). 

How To Check (almost)
Even if you are an experienced 'cosmetics ingredients reader', it is impossible to know the exact amount of any particular ingredient by just reading the list of ingredients. Here's a rough guideline though: if you know the names of the different preservatives used in cosmetics, locate them on the list. Anything listed after the preservatives is less than 1% of the product.

If you're new to reading cosmetics ingredients labels: Cosmetics ingredients are required by law to be listed in descending order. In other words, the first name on the ingredients list is what there is most of in that product, the second is what there is second most of, and so on. Any ingredient under 1% may be listed in any order. 

4 comments:

Anette said...

Jeg er FAN af dine produkter, Lise! Stor fan. Men hvad er tip-ins? kh Anette

Lise M Andersen said...

Hej Anette,

Tip-ins er simpelthen aktive ingredienser der er fortyndet i en sådan grad at de ingen virkning giver. Ofte er der ikke mere end 0,05% af stoffet i produktet, men det er nok til at man legalt må reklamerer med at produktet indeholder stoffet. Det er desværre så almindelig at kosmetikindustrien har selv givet navngivet denne praksis 'at bruge tip-ins'.

Hvis du læser artiklen der er linket til nederst får du hele beskrivelsen fra hestens mund. Det er en kosmetik formulator der afslører processen.

Rikke said...

Jeg er ikke spor overrasket. De banditter har alt for lang snor, efter min mening.

En af de ting, jeg nyder ved at lave mine produkter selv, er netop også at jeg kan plaske aktive ingridienser i til max.

Kh Rikke

Lise M Andersen said...

Enig Rikke! Det er vildt meget federe at kunne skræddersy et produkt til et specifikt behov!