This name came to me while I was brushing my teeth. (Yeah okay, maybe that was too much information). But it fits. The main goal of developing this mascara was to create a color mascara that was actually good for lashes, one that could 'feed' or nourish lashes while functioning as a mascara.
Lash Nutrition Mascara.
Makes sense, don't you think?
The Nutritional Ingredients
For softening and conditioning: castor oil, jojoba, stearic acid, glycerine
For nourishing and encouraging growth: panthenol, caffeine, plant proteins (wheat and corn)
For texture, structure and hold: carnuba wax, carraghenen
For color: activated charcoal mixed with iron oxides
Numbers are still being crunched. I will be able to take orders but will need to 'collect pre-orders' for a batch at a time in order to keep the costs as low as possible for everyone.
I will update right here as soon as there are solid numbers on everything.
Previous Posts on The Development of this Mascara
The Ultimate Mascara - we have a Winner
The Batch 2 Disaster: One Step Forward...
Batch 3: The Ultimate Mascara Take 3
Batch 2: The Ultimate Mascara Quest, batch 2
Batch 1: The Ultimate Mascara Quest, Batch 1 - Epic Fail
The Ultimate Mascara Quest Begins