Saturday, July 28, 2012

Coily-Kinky-Curly - Look What You Started

I am floored by the amount of time it takes to manage coily, kinky, and curly hair. The more I learn about the different challenges curlies face daily, the more I realize how huge a challenge it is to create the perfect products for them.

But there is help to be had.

Data and More Data
Lola, my curly compadre, and the cKc Tester Team are an incredibly dedicated bunch. They are doing great things (seriously, you all deserve super-hero capes for the paths you are forging through this jungle of curl challenges).

The feedback from the cKc testers has had Lola and I sifting through loads of suggestions, wishes, desires, and feedback. We have so much data that Lola created spreadsheets to catalog everything. We have been organizing input for a while, and are now studying it in earnest.

The One Thing...
Almost all of the testers were happy with the moisturizing action of the shampoo and conditioner, but more than one tester sent us feedback along these lines:
"I love the moisture I'm getting – now I want to hold it in. If there was something I could put on top to seal in this moisture and add a bit of a glossy shine, then my curls would sing with joy". 

(ok, I added the 'my curls would sing with joy part', but you get the drift).

What an excellent idea.

Guess what?
Yeah, I know – you've already totally guessed: "Lise is working on developing a moisture-locking product that adds a glossy finish"

I have the worlds smartest readers. That's exactly what I'm working on.

More to come.

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